The electric bicycle market is rapidly expanding,covering the traditional bicycle market in all directions.Various factors are driving the growth,
with electric bicycles now catering to both commuting and recreational needs.The new market has firmly rooted itself in the old soil.However,growth eventually leads to saturation,a timeless cycle.After an initial surge,the adult electric bicycle market has seen growth stagnate,with limited remaining
space in the commuting segment.However,the recreational aspect of electric bicycles is not exclusive to adults.
While electric bicycles serve as big toys for adults,the term"toys"typically connects with children.Currently,most electric bikes with ebike trackers
are positioned as commuting products,with few marketed as toys.For children,electric bicycles can serve as both a learning tool and a source of fun,
as well as a family entertainment activity.A children's electric bicycle with an e-bike tracker can simultaneously meet various needs,including safety,education,and recreation.
Growth in the Children's Electric Bicycle Market
According to Custom Market Insights(CMI),the global children's bicycle market was valued at$17.5 billion in 2021 and is expected to reach
around$24 billion by 2030,with a compound annual growth rate(CAGR)of approximately 3.5%from 2022 to 2030.The European children's bicycle
market is projected to grow at a rate of 27.2%.
As sports events and various cycling activities become more popular,the scale of children's electric bicycles is also gradually increasing,becoming a favorite leisure activity for kids while changing lifestyles.Schools are incorporating bicycles into daily life,and clubs are organizing fun events to attract families,such as the children's bicycle race held alongside the 2023 Armed Forces Cycling Classic sponsored by Boeing in Clarendon.
Many children who develop an interest in cycling from a young age continue into adulthood,with some becoming professional riders.Combined
with the promotion of a healthy lifestyle,parents are generally supportive of children riding bicycles.In some areas,governments are launching programs
to distribute children's bicycles to students in developing regions,highlighting the significant potential for growth in the children's two-wheeler market.
Manufacturers often use straightforward methods to attract children's attention,with many children's bicycles featuring superhero,cartoon,or sports
figure designs.Some companies take a unique approach,like Super 73's retro motorcycle-style children's electric bicycle,the Super 73 K1D.Designed for children aged 4-8,it has a top speed of only 25 km/h and features a longer seat to accommodate different growth stages.
Safety Concerns
Currently,children's electric bicycles are often seen as scaled-down versions of adult bicycles,with lower performance levels.However,as consumption upgrades,more parents prefer higher quality and safer products.The primary concern with children's bicycles remains safety,as traffic poses significant risks,limiting the range of activities and thus the industry's growth.Electric systems are also considered more dangerous than mechanical bicycles,with traditional bicycles still dominating over 80% of the market.
This concern highlights the importance of e-bike trackers in children's electric bicycles.As the market evolves and new manufacturers enter,
competition is driving improvements in product safety.E-bike trackers can transmit vehicle component information to parents,who can also monitor
the real-time location of the bike and the child via an electric bike app,addressing the challenge of supervising children through a mobile phone.
We believe that electric bicycles equipped with e-bike trackers will become increasingly popular in the market.
For Chinese e-bikes manufacturers,a mature supply chain system provides an ideal environment for market innovation.While electric bicycles may not
be suitable for the Chinese market,they are highly popular in other countries,presenting significant growth potential.If parents start purchasing
such toys for their children,it could become a vast market.